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October 1, 2012

Brush to the tunes of Lady Gaga

She may have been "born this way," but Lady Gaga still wants to encourage people to brush their teeth properly. That's why she has lent her voice to the latest Brush Buddies creation, the Lady Gaga singing toothbrush.

The brush joins other Brush Buddies creations, including Justin Bieber and talking animal toothbrushes. All play for two minutes, the recommended length of time dentists encourage brushing. The featured Lady Gaga songs are "Born This Way" and "Bad Romance," or a second brush choice that plays "Born This Way" and "Teeth."

“We are thrilled to be expanding our singing toothbrush line of products with Lady Gaga, an artist known for her trend-setting fashion,” states Anish Patel, CEO of Brush Buddies. “We worked closely with Lady Gaga to design her toothbrush with an artistic flair that is reflective of her style.”

The Lady Gaga toothbrush is the first toothbrush to feature a replaceable black brush head with soft black bristles and a body encased in gold. Brush Buddies packaging continues to showcase the name and image of each artist and has a new "play now" feature that allows consumers to play each of the songs on the brush while maintaining the product in a safe hygienic shell

Brush Buddies created the singing toothbrush line with Bravado, the world's leading global music merchandising company, in the summer of 2011.

“Bravado is excited to again partner with Brush Buddies and its innovative products and interactive packaging,” said Tom Bennett, CEO of Bravado. “We always strive to capture the spirit and personality of the artist in all of the merchandise we create and this product is no different. Lady Gaga fans are sure to embrace it.

Source:

www.dentistryiq.com

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