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Innovation Enlivens Oral Care

NEW YORK—Innovative products are the lifeblood of every product category, and a number of oral care suppliers are stepping up to deliver it via new items that are designed to provide new features and benefits while addressing unmet consumer needs.

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Brush Buddies is another company with licensed oral care products aimed at making brushing fun. With a lineup of products based on such musicians as Justin Bieber, Lady Gaga and Psy, the company recently completed a worldwide contest that gave fans the choice of the next artist to be featured on a Brush Buddies Singing Toothbrush. Fans selected Keana, an 18-year-old pop sensation from Southern California, with five chart-topping hits.

This spring will see the launch of the Brush Buddies Keana Singing Toothbrush that features her name, likeness and two of her hit songs, each of which plays for two minutes, the dentist recommended length of time to brush.

This summer Brush Buddies will introduce new toothbrushes based on the look, style and voices of two characters from the movie The Smurfs 2.

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