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Brush Buddies Adds Style To Brushing

Brush Buddies expands Singing Toothbrush category with Gangnam Style.

Fontana, CA – You can now brush your teeth with ‘style’, as Bravado, the world’s leading global music merchandising company, and Brush Buddies, the world’s leading provider of singing toothbrushes, announce Psy as the newest artist to join the successful line of Brush Buddies Singing Toothbrushes. The announcement is made today by Tom Bennett, Chief Executive Officer of Bravado, and Anish Patel, Chief Executive Officer of Brush Buddies.

The Brush Buddies Psy Singing Toothbrush plays “Gangnam Style” - the hit song featured in Psy’s music video that has become the most popular video on YouTube with more than 834 million online views and more than 5.5 million “likes”.  The toothbrush plays the song for two minutes which is the dentist recommended length of time to brush.

Brush Buddies created the singing toothbrush category during the summer of 2011 with the launch of their first artist, Justin Bieber, and quickly expanded the line with new products featuring additional hits by Justin Bieber, as well as new artists Lady Gaga and LMFAO.

“Bravado is excited to expand our partnership with Brush Buddies; the category leader in singing toothbrushes,” states Bennett.  “Brush Buddies proprietary technology delivers high-quality music with their products and that makes them the partner-of-choice for our artists.”

“The Brush Buddies Psy Singing Toothbrush plays the worldwide hit Gangnam Style for two minutes; the dentist recommended time to brush.”

 “We are thrilled to announce Psy and “Gangnam Style” as the latest super star in the Brush Buddies Singing Toothbrush portfolio of artists,” states Patel.  “All Brush Buddies Singing Toothbrushes play music as the artist intended, through high quality speakers; while the Brush Buddies toothbrushes and interactive ”play me now” packaging are individually designed to reflect the unique style of each of our artists.” 

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About Bravado
Bravado, the only global, 360° full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new & established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through web-based stores. Bravado also licenses rights to an extensive network of third party licensees around the world.

The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world's largest record company, as well as the group's significant marketing strength. In addition to Psy, Bravado artists include Justin Bieber, Lady Gaga, LMFAO, Nicki Minaj, Lil Wayne, Katy Perry, Green Day, the Rolling Stones, Michael Jackson, Queen, Paul McCartney, Kanye West, No Doubt, Guns N Roses, Metallica, The Killers and many others.

About Brush Buddies
Brush Buddies is the world’s leading provider of entertaining and educational oral care products for people of all ages. The Brush Buddies brand includes Singing toothbrushes, featuring chart-topping hits by Justin Bieber, Lady Gaga and LMFAO; Sonic toothbrushes, which clean with 30,000 stokes-per-minute; Talking toothbrushes, designed as five characters to teach young brushers proper technique; Poppin’ toothbrushes, designed as five animal characters whose brush heads pop with action and Standard toothbrushes, designed as three whimsical characters fit for smaller hands.

Contact: Jessica Reza, Director of Consumer Products
Phone: 909-434-0911 ext. 120

Contact: Jeff Mellin, Director of Marketing
Phone: 909-434-0911 ext. 119